Visual identity + stunt
When Claudio Varone, interior architect + felt artist asked me to create his identity, I thought we could do more than just a 'business card'. Claudio's work is highly tactile, handmade with felt wool and string. So we printed several cards onto a sheet, each with a different message. The thoughts reflected the potential ponderings of the artist during his labour of love. With a sewing machine, we sewed each sheet multiple times and left the threads loose.
During exhibitions, the cards were also used as place cards underneath the art. Each exhibition generated a new set of cards and stationery. The cards served also as a timeline - the artist always knew which exhibition a new patron became acquainted with his art.