Visual identity + stunt
       
     
  Role  Concept, art direction, copywriting, producer @ me
       
     
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Visual identity + stunt
       
     
Visual identity + stunt

When Claudio Varone, interior architect + felt artist asked me to create his identity, I thought we could do more than just a 'business card'. Claudio's work is highly tactile, handmade with felt wool and string. So we printed several cards onto a sheet, each with a different message. The thoughts reflected the potential ponderings of the artist during his labour of love. With a sewing machine, we sewed each sheet multiple times and left the threads loose. 

During exhibitions, the cards were also used as place cards underneath the art. Each exhibition generated a new set of cards and stationery. The cards served also as a timeline - the artist always knew which exhibition a new patron became acquainted with his art.

  Role  Concept, art direction, copywriting, producer @ me
       
     

Role
Concept, art direction, copywriting, producer @ me

CVA_11.jpg
       
     
CVA_09.jpg
       
     
CVA_08.jpg
       
     
CVA_WHI_4.JPG
       
     
CVA_WHI_2.JPG
       
     
CVA_GRE_4.JPG