GAUCI

This project kickstarted my relationship with TBWA Amsterdam and several projects for fashion brand WE. Already an approved concept, I was asked to art direct the sketches to life for the new Nordic range. An enormous amount of shoots were made with photographer Dimitri Danilhoff (the famous Playstation print ads) for this epic pre + post production.

Things are not really what they appear - what appears to be prawns are really ballerinas wearing silver bikinis yearning to be undressed...

Role
Concept development + art direction @ TBWA Amsterdam

Awards + Publications
Luerzer's Archive Advertising Worldwide