Uber Toys is an integrated campaign that featured life-size toy cars, driving in different streets during the festive season in European cities. The project was done in partnership with the charity Theodora Stiftu that helps hospitalized children smile during the holidays. Users could order a free ride in one of the 6 life-sized Uber Toys.
The campaign was created by the Uber Paris team with DDB in consultation and guidance of EMEA Rides creative direction to ensure on brand strategy, creative, storytelling and execution.
Awards
2019 One Show Silver I Outdoor Spaces, Brand Installations & Art Direction
2019 One Show Merit I Live Events & Experiential I
2019 Art Directors Club I Silver I Communication Design I
2019 D&AD Wood I Live Experience
2019 Cannes Lions I Bronze I Art Direction I Immersive Experiences