GAUCI

Babies are at their most happiest when they wake up in the morning. So to help Pampers celebrate this, we created The Baby Mail. This digital app allowed parents to record these special, however fleeting moments into their own online newspaper to share with friends and family. 

Over time, the articles would be compiled into a time capsule of baby morning moments. Becoming an even more memorable and important family record, mums and dads would also have the opportunity to have all the morning covers collated and printed onto real newspaper stock.

Printed Baby Mails for keepsake