We went from this...
... to this. Volkswagen Dealer Promos
Our brief was simple: find a way to streamline Volkswagen dealer promotions throughout Europe with a distinctive art directional concept. The brief quoted Bernbach, so we mixed a bit of old charm with new world deals.
We created an iconic language of new conceptual typographic twists, in a colour palette that reflected overprinting techniques from the Volkswagen hey day. The result was a cohesive toolkit that reflected some of the essence and simplicity of what made Volkswagen’s print so ground breaking in the 50s. Giant printed posters, banners and various digital applications, with overprinting techniques, directly deliver promo deals.
Overview posters + Print ads
Role
Concept, design, creative art direction + pitch presenter! @ Taxi Europe