Following the launch of the new slogan 'Everything Matters', Panasonic needed to reflect their presence during the European championship. We shot thousands of photographs of football's next hopefuls, each vying for the elusive football in a studio in Brooklyn's Williamsburg. And of course we used Panasonic razor sharp technology to show that when it comes to winning, a split second matters.
Role
Art + creative direction @ Amsterdam World Wide | photography: Christopher Griffith