GAUCI

Panasonic needed a new slogan and more market presence in an increasingly competitive consumer electronics environment. Also boasting the highest recorded amount of patents for innovation than any other electronic brand, ‘Everything Matters’ became the motto that celebrated Panasonic’s passion for detail. 

For the Viera flatscreen TV spot, the motto became ‘Does a split-second matter?’ illustrating the importance of no-blur plasma performance. To produce these razor sharp images, we used state of the art motion speed technology. 

Role
Art + creative direction @ Amsterdam Worldwide | director: Brett Foraker @ RSA films