I was invited by Khanna Reidinga to create the concept and art direction proposal for Volkwagen's new mobility company. Since winning the pitch, we have created the name (MOIA), brand essence, identity design toolkit and the communication brand platform. The MOIA logo and typefaces were also designed to pay homage to Volkswagen's heritage.
Moia's aim is to be one of the world's biggest mobility providers, which will include ride sharing, ride hailing and a host of other products. Volkswagen's new company mobility company will introduce services to make our cities better places to live.
https://www.facebook.com/MOIAmobility/
MOIA is rethinking urban mobility in a radical way. We want to connect people with a new shuttle-on-demand service. So recently in Berlin we asked some of our future users: How do you like the idea? The prototype of the app? The car model? And we got some amazing answers.