GAUCI

Together with my creative colleagues at Nomads, we realised the agency's strategic positioning for Emirates Hello Tomorrow: demonstrate how people could realise the power of their potential through travel. The products include: First Class, Business Class, Cuisine, Kids, Lounge, Shower and Chauffeur Drive. Eventhough a graphic and copy template was already defined, my job was to create concepts for and help creatively produce print, TV and digital campaigns that communicated the strategy.

These two images were for Business Class segment: 'Dream Big in Business Class'.

TV spots were also created > see further.

Role
Art + creative direction @ Nomads