TOM TOM GO!
After years of producing child-like graphics to promote their sat-navigation systems, we were desperate to create a campaign that was fun and visually disruptive for TomTom. So when this industry leader asked us to create an 'out of this world' Pan-European campaign for their new ‘GO’ line, we worked together with Post Panic to create a new physical European urban metropolis, with distinctive game-like characters.
In one TVC, two colleagues compete and battle the traffic to get to work in time. Our nerdy hero and his vintage BMW, blitses his boss’s gas-guzzler, in an adreline-filled Bullit-like car chase.
Role
Concept + art / creative direction @ TBWA Amsterdam I illustration + animation: Post Panic