GAUCI

To inject some fun into the daily canteen routine at TBWA Amsterdam, the agency held frequent 'Design the Placemat' competitions. Not always thrilled with the lunch variety offered, my partner and I came up with an idea to make the placemat itself edible. A viral was made to introduce the placemat the night before to convince the 200+ staff that they could indeed eat the placemat.

What did we get out of it? A laugh. Clients also stole the placemats and shared them with their colleagues.

Role
Art direction + concept + design