This print campaign accompanied the spot launching the new Johnnie Walker line: ‘Joy will take you further’. Working together with the iconic ‘Keep Walking’ slogan, the print featured a global cast of characters famous for working hard, achieving success by pursuing their passions and living life to the fullest.
Role
Art + Creative Direction @ Anomaly
Articles
http://www.thedrum.com/news/2015/09/16/johnnie-walker-kick-largest-ever-marketing-campaign
http://www.fastcocreate.com/3051208/jude-law-says-its-joy-that-brings-success-in-new-johnnie-walker-ad
http://www.diageo.com/en-row/newsmedia/pages/resource.aspx?resourceid=2834
Don Jazzy
Arran Gregory