GAUCI

OTAZU FASHION IDENTITY

When we were asked to redesign the identity for the jewellery line Rodrigo Otazu, we wanted to create something as direct as the man and his jewellery.

The commanding personalities of both Rodrigo and his jewellery were expressed by the stopping-power exclamation, while the inverted Spanish punctuation also reflect the designer's Latin background. This also gave us license to invert the name, which allowed the brand to be read easily upside down in practice on the wearable items.

Role
Concept, design + copywriting @ Artmiks