Safety Blue
As an extension of the Safety Never Stops airline in-ride safety videos, we introduced the world to our iconic brand safety blue. It is the ribbon that ties the campaign together, and serves as constant reminder Uber’s commitment to safety. We made a splash with out of home messaging, using straight-talking lines that introduced otherwise unknown safety features.
Safety Never Stops throughout EMEA
The campaign went live in 26 countries within the EMEA region, enjoying success beyond Europe and the Middle East, launching also in Australia, New Zealand and India.