Screenview spectacles (PRINT)
Pearl created Screenview, spectacles that alleviate various vision related problems of prolonged computer use. Brief: create a campaign for this product. Problem: most people aren’t aware that they may even be suffering from such a problem.
We disguised the ads as government workplace posters that would be put in place by human resources. At first glance, the images seem to take a genuine interest in ergonomics. Yet the message was really: we don’t care if you get RSI, fall over backwards, or are mauled by a passing eagle, but we do care about your eyes.
Role
Concept + art + illustration @ TBWA Amsterdam
Radio